Microsoft are going all out to increase their share of the SmartPhone market with their new operating system Windows Mobile 6.5. It's been a while coming and in the meantime Google's Android and Apple's iPhone have gained a chunk of Microsoft's market.

Up to 30 phones running the new OS should be launched by the end of the year, and these should demonstrate the improvements that have been made to their best effect. Ease of use and better browsing are two key elements of 6.5, plus their MyPhone service enabling users to remotely back-up their data, track lost/stolen phones and lock them against unauthorised access.

Microsoft's new OS should look and feel familiar for all of us using Windows based computer systems. Already a solid choice for business SmartPhones, the new Windows Mobile OS should appeal more to consumers, backed up by a new app store, Marketplace, with around 250 apps available at launch.

Expect some great deals in the run up to Christmas as networks and handset manufacturers battle to corner as much of the SmartPhone market as possible. Sales of SmartPhones this year are expected to be up over 20% on 2008 and continue to climb into 2010.

Sales of "cheap and cheerful" phones are also set to remain steady with the middle-market phones the big losers.