Dictionary definition of the word UNLIMITED: limitless or without bounds; unrestricted.

So when you see that companies are offering you unlimited calls, unlimited texts, unlimited browsing, you are entitled to think that no limits apply and that you will get exactly what is promised by the word unlimited.

Sadly not. There has never been (to the best of our knowledge) or is ever likely to be a genuinely "unlimited" tariff. Read the small print. Likely you will find there the limits that actually apply.

It could be 5GB of data, 3,000 texts, £500 mixed credit - all of these limits apply to deals we have seen advertised as unlimited. The limits placed upon them are often referred to as "Fair Usage" policies.

Clearly if everyone took up unlimited tariffs and used them 24/7 the networks would not be able to cope with demand. That is the reason for the restrictions. That's fair enough, but if a limit applies don't refer to it as unlimited!

It's a pity that companies who advertise their products genuinely are put at a disadvantage by this tactic which is clearly disingenuous, although not apparently illegal. So when comparing tariffs make sure you check out the limits that apply.

At Business Mobile World we do not offer unlimited tariffs. We are very clear about the limits that apply and set out everything in an easy to understand manner.

For a better way of doing business contact Business Mobile World for a free quote or give us a call with your requirements.