A recent survey of over 7,000 SMEs (Small and Medium-sized Enterprises) reports that over 60% of businesses said faster broadband speeds had a positive impact on their business. Other beneficial technology included mobile devices (mobile phones and mobile broadband) and remote working tech.
Nearly 70% of those businesses that were embracing new technology were experiencing a "better" recession than those who lagged behind.
Not surprising to us, we have been blogging regularly about how new technology can help your business improve its communications and ultimately make you more money. Any initial investment can soon be overtaken by ongoing savings or increased profits.
And that is just the current scenario. Going forward into the future new technology will become ever more important in businesses that rely upon communications.
Even traditional trades, such as hairdressers, where actual technological advancements are unlikely to replace their core business (you cannot get a haircut on the internet!) need to embrace technology to make sure that their marketing remains relevant and accessible.
Letting customers (and potential customers) know about new styles, products and special offers by email or sms could keep all of their current customers happy and get people who may never have thought of using them in the past through the front door.
All businesses should be thinking of how they could use technology to improve their communications inter-office and with customers. We can help you with advice about the latest technology and how it can be used to boost your business. Just get in touch.