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Following on from our recent blog post, Mobile Phone Form Factors, the differential in exterior design is becoming less important than the internal operating system and software for customers who know their mobiles.
There are still consumers who just want the latest "in" gadget, or a phone because it "looks pretty", but more and more people understand how mobiles work now that they are becoming more like computers. This is particularly so for companies looking for business mobiles.
The latest SmartPhones can run operating systems that are already familiar to anyone who has had a computer for the last few years. So if you are a fan of Windows on your PC it makes sense to hunt down a Windows Mobile device which will provide you with an OS that you can quickly understand and are broadly familiar with.
Using similar operating systems on all of your devices will also make it easier to integrate them and to transfer documents and files between them.
With so many manufacturers making similar looking devices, and with physical limitations to just how different mobiles can be, plus only a handful of different operating systems out there, how are they going to make their handsets stand out?
Firstly they can add to the OS. Open Source operating systems such as Google's Android can be customised by the manufacturer's development teams. So whilst you would broadly expect to be getting a similar experience with all Android based handsets, there could actually be quite a bit of difference with interfaces and usability dependent on your handset choice.
The next step could also be niche handsets. Rather than trying to be all things to all men new handsets could appeal to different sectors. For instance in Korea they have released a "golf" phone with maps of 280 golf courses built in and a host of other features to appeal particularly to the golf market. This is definitely a way to differentiate handsets based on the users lifestyle.
When comparing handsets the first thing to look for is if it has an operating system (ie. it's a SmartPhone) or not. If you only want to make calls and texts then you don't need an OS and should go for a basic model, there's no point paying for features you don't need.
Next look for which OS it's running. You are likely to come across the following systems:
You may not have a preference initially, but if there is specific software (apps) that you want your phone to run you will need to make sure the Operating System can handle it and do some research to make sure it works OK. Online reviews and blogs from real users will usually tell you how well it works!
If you have family/friends/acquaintances who are already using a phone with your chosen OS see if they will let you give it a try to see how well you get on with it. All UIs (User Interfaces) calim to be intuitive yet work in different ways. What is intuitive to me may not feel intuitive to you.
For company mobile users give us a call for a chat about the different handsets and operating systems. We can supply business users with a single handset or multiple handsets as required.
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