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Business Mobile World

 Wednesday, January 27, 2010

According to a recent study only 24% of mobile phone users in the UK access the internet via their handset. There are several reasons cited for this low figure:

  • Actual cost of data when known
  • Unknown costs related to downloads and fear of a big bill
  • Difficulty in viewing websites on small screens
  • Slow download speeds and unwieldy navigation

Many of these problems can be overcome, particularly if you are looking for a new handset. If the internet is going to be a factor in your choice of mobile phone you will likely want as big a screen as possible. This means a touchscreen or slidephone are the best options.

A QWERTY keyboard enables you to email better and also to type long URLs into your browser getting to the website you need faster. A 3G enabled phone is a must and look out for whether it supports standard web programming such as java and flash. Wi-fi phones keep your costs down if you have a wireless access point.

A smartphone enables you to download different web browsers and applications to suit your taste and preference.

When looking at tariffs there are some different options for data usage. These include:

  • Pay as you go for amount downloaded
  • Include a data usage amount within your tariff (eg. 500MB)
  • Pay per day

Which one works out best for you depends upon how often you are likely to access the internet/email. For instance if the daily access charge is 30p and you are likely to use it half a dozen times per month it works out better to pay daily than paying £5 for inclusive data within your tariff.

Beware the high costs of downloading data on a pay as you go basis. It is easy to run up a sizeable bill if you surf the internet without a special data plan of some sort. Also note that your data plan applies only in the UK. When overseas the cost of data usage is usually enormous.

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