Business Mobile World

Reports are that over the Christmas period Samsung have been outselling Nokia and have gained the crown of most popular mobile phone manufacturer. This is for all mobile phone handsets, including consumer phones, rather than just business mobile phones, where Nokia are still the best sellers, at least according to our own in-house figures.

The rise of Samsung is led by a series of fun and funky handsets, often low cost, that appeal to the generation buying the most handsets. For business users the colour and design of a phone is less likely to impress. It's the phone features at the top of the list when choosing a handset.

Samsung do make mobile phones for business users, notably the durable and hardwearing "builders" phones. The Samsung Solid Extreme is one such example offering water and dust resistance and compliance with MIL-STD-810F. This means it can survive military standard testing including exposure to high and low temperatures, rain (including wind blown and freezing rain), humidity, sand and dust exposure, shock and random vibration.

Nokia, on the other hand, are still producing good, solid phones, ideal for business users but without any great innovation or fanfare that is going to rival Apple's iPhone or Google's new Nexus One. They persevere with series phones, such as the N series, even though they are tarnished by bad reviews and software problems in the past. Once people become aware of such problems they are less likely to trust such phones in the future, even when the problems have been sorted.

Expect a fightback from Nokia soon, although with a host of non-traditional manufacturers such as Apple and Google entering the market as competition with their own USP it is going to be hard work to win back a sizeable chunk of market share in the consumer arena.

The business mobile market is moving too and new technologies will be adopted by business buyers looking for better ways to interact with their customers. It moves much more slowly but it is definitely moving. BlackBerry and Nokia need to be on their mettle if they are to keep up with the young guns, particularly if Google do decide to aim their next handset at the business user as is rumoured.

Business mobile buyers also need to keep their eyes on the new technology and think how it could help improve their business efficiency. For some free advice get in touch with us and let us show you how the latest handset technology can help you connect with your customers and make more sales.