Business Mobile World

The increasing popularity of smartphones, particularly the iPhone, has led to an even greater explosion in the use of mobile data. So much so that the mobile networks  now feel the time is right to take some action.

Up until recently there have been a number of "unlimited" mobile data tariffs (although these were usually subject to a fair usage policy). It looks like their days are numbered as the mobile networks now seek to impose limits, around 500MB or 1GB per month will likely be the norm.

The mobile networks themselves say that their networks are creaking under the strain of the increased traffic hence the need for restrictions. Others say that this is the networks attempt to increase profits as the amount they make from voice and text dwindles.

Whichever is the reason the new limits will need to be adhered to in order to avoid a nasty bill (out of bundle data usage is extremely expensive). Heavy users will be catered for but will have to pay substantially more for their initial tariff.

Most users will find 500MB of data is adequate for internet browsing and email. The problems come if you are downloading music/movies or streaming video/TV. The latest smartphone handsets will offer you better quality music/video services and this may tempt you to download/stream. Just be aware of your mobile data limits for your contract.

We are finding a number of customers with our fixed business broadband have recently started to approach their monthly 50GB limits. For the first time ever we are having to notify people to moderate their usage in order to avoid penalties. And the reason for this? The World Cup!

It looks like a lot of businesses are streaming the World Cup matches which has led to a major increase in internet traffic. If you are streaming matches to your phone beware - a 90 minute match will likely be up to 1GB in data usage (subject to the quality of the transmission).