Many people are now more likely to forget their wallet/cards/cash than their mobile phone when they leave the house. So the ability to pay for small items of shopping or travel fares via your mobile phone is going to appeal.

Already available in the Far East, trials continue in the UK to get the mobile wallet up and running and accepted by retailers. With many supermarkets already offering self-checkout, the ability to scan your phone to pay for the goods would seem reasonably straightforward.

No doubt there are a number of technical and payment problems to iron out, but the day you can start paying with your mobile is coming soon.

There are also many shopping related apps coming onto the market. Retailers are realising that the mobile is an ideal device to help them market themselves and sell more product.

For instance Amazon have released an app that allows you to place orders and keep track of them, in the same way as you would use their website. They also offer a special feature whereby if you see an item you like when you are out and about you can take a photo of it and upload it to their site and if it can be matched with a product they sell you can find out all about it and then order it from your phone (or just keep it in your visual shopping list).

Dominos Pizza have also launched an app to enable you to track your pizza delivery. It lets you know when the pizza is in the oven, when it is ready for collection or on the way to being delivered.

These apps are examples of how big business is embracing new technology and using it to keep in touch with customers. Small business users can also take advantage of mobile technology. Not necessarily by the use of apps, but by sms marketing which is relatively low cost and provides instant results.

If you can think of a way that using mobile phones could help your business from a marketing or sales perspective please contact us and let us show you how cost effective mobile phone marketing could be.